Grammys performance and sold-out shoe in one night? Check.
Travis Scott has already had the kind of year most rappers wish for—and we’re not even halfway through February yet. Last week, he performed alongside Maroon 5 and Big Boi in the Super Bowl LIII halftime show, making his ultra-grand entrance on stage via flaming asteroid. Then, on Sunday, Scott attended the Grammys with business mogul partner Kylie Jenner, where he was nominated for three awards and also performing. (Told you dude has been keeping busy.) While Scott didn’t go home with any trophies that night, he can at least chalk up one major win for the evening: another sold-out Air Jordan sneaker.
Months after first teasing the hip-hop star’s new collaborative sneaker, Nike quietly released the Travis Scott x Air Jordan 1 Retro High OG via its SNKRS app during Scott’s own Grammys performance. The new sneaker is a play on the forever-classic Air Jordan 1, but with a few updates that turn it from ordinary basketball shoe into extremely sought-after kick. First up is the reverse Swoosh logo, an off-kilter tweak that isn’t too commonly used on a sneaker as old school as the Jordan 1. If that key design tweak isn’t enough to win you over, then the easy-to-wear colors and finishing details might just do the trick. There is an earthy brown nubuck mixed with white leather, and the rapper’s own Cactus Jack branding can be found throughout the shoe as well. Combine this nice-looking sneaker with the fact that Scott’s profile in both music and fashion continues to rise, and you can see why the sneaker is already sold out. (Of course, you can grab it on resale sites now, but it’ll cost you.)
This is just the latest hit sneaker in Travis Scott’s growing arsenal of signature kicks. His baby-blue-colored Air Jordan 4s from last year sold out in a flash, too. And the surprise drop isn’t an entirely new move for Nike, either. In fact, the brand did something similar for Justin Timberlake’s Air Jordan 3s last year right after the singer’s own Super Bowl performance. If there was any doubt that Scott wasn’t looking to play in the big leagues of celebrity-designed sneakers, this particular Air Jordan just proved that he means business. And as long the kicks continue to look this good, we have a feeling we’ll be seeing plenty more of sold-out Travis Scott sneakers in the near future.