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Foot Locker, Inc. announced a new partnership with Authentic Brands Group today, the global management company that represents Reebok.

Through this partnership, Foot Locker stores in the U.S. will soon stock a deeper assortment of Reebok footwear, including models from Allen Iverson and Shaquille O’Neal’s signature basketball line. Foot Locker, Inc. also confirmed that it will continue to work with Reebok Design Group to further develop future products from the brand.

To help build momentum around the partnership, Iverson and O’Neal appeared on one another’s Instagram page today, which are seen below, to debate whose signature shoes sold more units during the heyday of their NBA careers.

“We are incredibly excited to partner with ABG and Reebok to gain exclusive access to industry renowned product,” Richard Johnson, chairman and CEO of Foot Locker, Inc, said. “This partnership builds on our commitment to elevate the customer experience, offer consumers high heat product from the biggest brands, and build collaborations with the biggest names in sneaker culture.”

Readers will begin to see an expanded assortment of Reebok products in Foot Locker stores in the U.S. starting this fall.



Article written by Victor Deng #SoleCollector

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