In 2013, E-40 used his hip-hop contacts to transition into the wine and spirits industry, launching “Earl Stevens Selections,” a line of still and sparkling wines manufactured in Napa, California. In 2013, he released the Function Red Blend, which he called after his hit track “Function,” followed by the Sweet Red, Chardonnay, Mangoscato, Moscato, and Tropiscato in the years that followed.
Beyond wine, E-40 has created a versatile and robust liquor portfolio that includes other types of spirits, including:
E. Cuarenta Tequila – A line of 100 percent, blue agave tequilas produced in Tequila, Jalisco, Mexico. There are currently three offerings in market – Blanco, Reposado and Anejo.
Tycoon Cognac – A luxury line of cognac produced in Cognac, France with blends hand-selected by Stevens. The lineup currently includes a VS and a VSOP.
Kuiper Belt Bourbon – An ultra-premium bourbon whiskey aged for eight years in New American Oak
Sluricane – An ultra-premium line of ready-to-drink, spirit-based cocktails inspired by Earl’s past experiences in music and attending college in Louisiana.
E. Cuarenta Cerveza – A Mexican-style, Golden Lager that was named after the rapper’s moniker in Spanish