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Hot on the heels of releasing a new collection with South Korean streetwear label Thisisneverthat this week, New Balance has another collaborative project in the works.

Shown here is the YCMC x New Balance 990v3 that’s set to drop next week. According to the East Coast retailer, this collab references the Boston-based sportswear brand’s signature grey colorway. The sneaker dons a simple grey suede and mesh upper and comes with four pairs of shoelaces for personalization. Wrapping things up below is a two-tone Encap midsole and a light grey outsole.

Readers will be able to cop the YCMC x New Balance 990v3 on Thursday, Aug. 25, at 10 a.m. ET exclusively at and in all Shoe City stores in Maryland, Washington, DC, and Virginia. The sneaker will retail for $195. Grab a closer look at the collab below.

YCMC x New Balance 990v3
Image via YCMC
YCMC x New Balance 990v3 Front
Image via YCMC
YCMC x New Balance 990v3 Lateral
Image via YCMC
YCMC x New Balance 990v3 Top
Image via YCMC


Article written by Victor Deng #SoleCollector

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