Converse has added Baby Keem to its endorsement roster, with the Grammy-winning rapper confirming the partnership on Instagram today.
According to Converse, this is the first time Keem has collaborated with any brand. To kick off their partnership, Keem has produced a short film with the brand. The video shared by the rapper highlights Keem holding up two significant items to him, including a cassette tape marked with the text “LP #2” and a black pair of Chuck Taylor All Stars.
Baby Keem joins a deep roster of Converse endorsers that includes Alexis Sablone, Draymond Green, Kendrick Lamar’s pgLang, Shai Gilgeous-Alexander, Natasha Cloud, and Tyler, The Creator.
While the terms of Baby Keem’s Converse deal weren’t disclosed, fans can expect him to be featured in various brand campaigns moving forward.
Article written by Victor Deng #SoleCollector