Fresh off of releasing a new collection with Vans this month, Concepts has another sneaker project in the works. This time, the Boston-bred boutique has joined forces with long-time partner Reebok for a collaborative Question Mid.
Shown here is the Concepts x Reebok Question Mid “Draft Class,” which pays tribute to Allen Iverson’s 1996 NBA Draft Class and the opening of Concepts’ first store that same year. The shoe wears a multi-colored upper highlighting the teams of the top picks from the draft. Concepts branding is also present on the eye stay, the heel tab, and on the icy outsole.
“Having partnered with Reebok in the past, it’s a full circle moment, but also the biggest to date in our storied history,” Tarek Hassan, Concepts founder and CEO, said about the project. “The significance of the Question model goes beyond design. Both Iverson and Reebok took a chance on one another, and Concepts has never taken the easy route.”
Readers will be able to cop this “Draft Class” Concepts x Reebok Question Mid starting this Friday, Oct. 21, exclusively at Cncpts.com and Concepts doors. A wider release of the collab will arrive on Oct. 22 at Reebok.com and select retailers.
Article written by Victor Deng #SoleCollector