YCMC-Exclusive New Balance 990v3 February 2023 Release Date

New Balance has tapped sneaker retailer YCMC to lend a hand for the release of its next 990v3 style. 

Shown here is an outdoors-inspired New Balance 990v3 colorway that will be available exclusively at YCMC locations next month. According to YCMC, this colorway draws inspiration from archival outdoor silhouettes that have been reimagined through a modern lifestyle lens. The sneaker wears a dark green-based mesh upper combined with hairy suede overlay panels. Breaking up the look are the orange outlines on the ‘N’ logos, while purple and green hits cover the Encap-cushioned midsole.

In addition to the sneaker, YCMC is dropping an accompanying 12-piece apparel and accessories collection.

Readers will be able to cop this YCMC-exclusive New Balance 990v3 colorway starting on Feb. 2 at YCMC.com and at select Shoe City locations in Maryland, Washington, DC, and Virginia. The shoes will retail for $195. Grab a closer look at the shoe below.