Shohei Ohtani New Balance Endorsement Deal Announcement 2023

New Balance is adding another big name to its roster of MLB athletes. This time, he’s the only baseball player to ever be named to the All-MLB First Team as both a pitcher and a hitter.

Today, the Boston-based sportswear brand announced it has signed Los Angeles Angels’ Shohei Ohtani to a multi-year endorsement deal. While the specific details of the deal weren’t disclosed, New Balance confirmed that it will work with Ohtani on various campaigns across the brand, starting with the release of a special 574 Cleat (pictured below) hitting retail next month.

“As I continue my journey in baseball I am excited to join the New Balance family,” Shohei said about his New Balance partnership. “New Balance is a global brand that is known for having incredible product innovation but also for being an authentic brand who allows their athletes to be themselves. I am excited to join with them to change the game.”

Ohtani joins a stacked roster of athletes across various sports, which includes Kawhi Leonard, Sydney McLaughlin, Coco Gauff, Raheem Sterling, Sadio Mane and more. The first-ever New Balance 574 Cleat will be released sometime in February at newbalance.com for $120.