Ex-Adidas Exec Eric Liedtke on the Brand’s Rise, Yeezy, and His Departure |

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they are joined by Eric Liedtke, Adidas’ former brand president who’s since moved on to found Unless Collective, a plant-based streetwear brand. Liedtke relives his decades with Adidas, from the 1990s all the way up to the brand’s dominant period in the 2010s. He discusses Yeezy, Adidas’ attempt to sign Drake, the NMD mania, and even that infamous meeting with Ye in 2022. Also, the cohosts break down Nike suing Bape and the Tiffany Air Force 1.

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