Beyoncé’s ‘Renaissance’ Touch Launch Leads to Skyrocketing Searches of Silver and Metallic Fashion
Global cultural icon Beyoncé started her RENAISSANCE WORLD TOUR with a sold-out concert in Stockholm, Sweden’s Friends Arena. The show featured powerful dance music from her seventh studio album, RENAISSANCE, which has been widely successful.
According to an analysis of Google search data by fashion site Nasty Gal, there has been a significant increase in online interest for “metallic cowboy boots” after the first night of the Renaissance tour, with a surge of 488%. Additionally, Google searches for “silver cowboy boots” have also risen 300% globally within the past day, along with searches for “disco cowboy hat” which are up 525% and resemble the one from the Renaissance tour poster.
According to analysis of Google search data, searches for ‘silver bodysuit’ and ‘silver corset’ have surged by 426% and 669%, respectively, since the first night of the tour. In addition, there has been a 203% increase in searches for ‘thigh-high boots’, which was inspired by the ruched white thigh-high boots worn by GEDEBE on stage and worn by Beyoncé herself.
A spokesperson for Nasty Gal commented on the findings: “Beyoncé’s highly anticipated Renaissance tour is finally upon us, and for those fans lucky enough to get their hands on the coveted tickets, the perfect Beyoncé-inspired outfit is also needed for the night.
“Google searches for the term ‘Renaissance tour outfits’ have increased by 658% in the past seven days, suggesting that the first night of the tour has urged fans to look for outfit inspiration that reflects the Renaissance album’s futuristic-cowboy aesthetic. These increases in searches tell us exactly what everyone is wearing to the tour, with many fans wanting to emulate Beyoncé iconic and daring style, so expect to see plenty of chromatic cowboy boots, head-to-toe silver, and disco-embellished cowboy hats on your tour date.”
It was an emotional return to the global stage, after a five-year hiatus, and the performance was mesmerizing for the 46,000 fans in attendance. The concert included songs like “PLASTIC OFF THE SOFA,” “COZY,” and “BREAK MY SOUL” from the new album, as well as iconic hits from Beyoncé‘s previous discography such as “Flaws And All,” “Crazy In Love,” and “Love On Top.” The concert lasted almost three hours.
Parkwood Entertainment is producing the 2023 tour, which comprises 56 dates and is being promoted by Live Nation. The tour will continue with a second night in Stockholm, followed by additional shows throughout Europe in May and June. Beyoncé will perform five sold-out shows at London’s Tottenham Hotspur Stadium before heading to North America for shows in July, August, and September.
You can see pictures from opening night below and the full run of tour dates.
RENAISSANCE WORLD TOUR DATES:
EUROPE
May 10, 2023 – Stockholm, SE – Friends Arena
May 11, 2023 – Stockholm, SE – Friends Arena
May 14, 2023 – Brussels, BE – King Baudouin Stadium
May 17, 2023 – Cardiff, UK – Cardiff Principality Stadium
May 20, 2023 – Edinburgh, UK – BT Murrayfield Stadium
May 23, 2023 – Sunderland, UK – Stadium of Light
May 26, 2023 – Paris, FR – Stade de France
May 29, 2023 – London, UK – Tottenham Hotspur Stadium
May 30, 2023 – London, UK – Tottenham Hotspur Stadium
June 01, 2023 – London, UK – Tottenham Hotspur Stadium
June 03, 2023 – London, UK – Tottenham Hotspur Stadium
June 04, 2023 – London, UK – Tottenham Hotspur Stadium
June 08, 2023 – Barcelona, ES – Olympic Stadium
June 11, 2023 – Marseille, FR – Orange Vélodrome
June 15, 2023 – Cologne, DE – Rhein Energie Stadion
June 17, 2023 – Amsterdam, NL – Johan Cruijff Arena
June 18, 2023 – Amsterdam, NL – Johan Cruijff Arena
June 21, 2023 – Hamburg, DE – Volksparkstadion
June 24, 2023 – Frankfurt, DE – Deutsche Bank Park
June 27, 2023 – Warsaw, PL – PGE Narodowy
June 28, 2023 – Warsaw, PL – PGE Narodowy
NORTH AMERICA
July 8, 2023 – Toronto, ON – Rogers Centre
July 9, 2023 – Toronto, ON – Rogers Centre
July 12, 2023 – Philadelphia, PA – Lincoln Financial Field
July 15, 2023 – Nashville, TN – Nissan Stadium
July 17, 2023 – Louisville, KY – L&N Federal Credit Union Stadium
July 20, 2023 – Minneapolis, MN – Huntington Bank Stadium
July 22, 2023 – Chicago, IL – Soldier Field Stadium
July 23, 2023 – Chicago, IL – Soldier Field Stadium
July 26, 2023 – Detroit, MI – Ford Field
July 29, 2023 – East Rutherford, NJ – MetLife Stadium
July 30, 2023 – East Rutherford, NJ – MetLife Stadium
Aug. 01, 2023 – Boston, MA – Gillette Stadium
Aug. 03, 2023 – Pittsburgh, PA – Acrisure Stadium
Aug. 05, 2023 – Washington, DC – FedEx Field
Aug. 09, 2023 – Charlotte, NC – Bank of America Stadium
Aug. 11, 2023 – Atlanta, GA – Mercedes-Benz Stadium
Aug. 12, 2023 – Atlanta, GA – Mercedes-Benz Stadium
Aug. 14, 2023 – Atlanta, GA – Mercedes-Benz Stadium
Aug. 16, 2023 – Tampa, FL – Raymond James Stadium
Aug. 18, 2023 – Miami, FL – Hard Rock Stadium
Aug. 21, 2023 – St. Louis, MO – Dome at America’s Center
Aug. 24, 2023 – Phoenix, AZ – State Farm Stadium
Aug. 26, 2023 – Las Vegas, NV – Allegiant Stadium
Aug. 27, 2023 – Las Vegas, NV – Allegiant Stadium
Aug. 30, 2023 – San Francisco, CA – Levi’s Stadium
Sept. 01, 2023 – Inglewood, CA – SoFi Stadium
Sept. 02, 2023 – Inglewood, CA – SoFi Stadium
Sept. 04, 2023 – Inglewood, CA – SoFi Stadium
Sept. 11, 2023 – Vancouver, BC – BC Place
Sept. 13, 2023 – Seattle, WA – Lumen Field
Sept. 18, 2023 – Kansas City, MO – GEHA Field At Arrowhead Stadium
Sept. 21, 2023 – Dallas, TX – AT&T Stadium
Sept. 23, 2023 – Houston, TX – NRG Stadium
Sept. 24, 2023 – Houston, TX – NRG Stadium
Sept. 27, 2023 – New Orleans, LA – Caesars Superdome
Article written by Shawn Grant #TheSource
