Fenty x Puma New Partnership Rihanna 2023 Announcement

Fenty x Puma releases have been on hiatus for quite some time now, but it looks like that’s finally coming to an end.

Today, the sportswear brand confirmed that it has entered into a new partnership with Rihanna.

“She’s back,” Arne Freundt, the CEO of Puma, said.

While the details behind the deal are currently scarce, it’s expected that the brand and the multi-hyphenate will continue to release products, including sneakers and apparel, under their joint Fenty x Puma imprint. The press release also revealed a new Fenty x Puma logo, which appears in the image above.

Puma first tapped Rihanna in December 2014 to be the creative director of the brand. A year later, the duo released its first sneaker project, the Puma Creeper x Fenty by Rihanna, along with matching apparel.

At the time of writing, there are no product releases confirmed for the new Fenty x Puma partnership. Check back soon to Sole Collector for updates.