Last week, streetwear designer Don C and Set Free Richardson, teamed up to officially debut their collection at See/Know, SLAM’s official store in SOHO NYC. The capsule includes hoodies, tees, and a hat and celebrates basketball culture and the excitement of sports betting.
The event featured fully dressed mannequins, giveaways, music, a watch party (Game 3 of The Finals) and special guests (including Shameik Moore, voice of Miles Morales in the Spider-Man Spider-Verse series). While the collection was not for sale, a limited number of pieces were available to the public through giveaway opportunities via the storefront and DraftKings social channels.
The Crown Collection is part of a larger endeavor to contribute to basketball culture. Throughout the NBA season, DraftKings and creative agency The Revival House have driven the conversation around what makes hoops so special – dishing out original content in new spaces.
Check out the collection below.
CLICK HERE for the party recap!
Article written by Courtneyb #TheSource