RITZ Crackers Open Big Game Excitement with Trevor Lawrence in Blitzes Campaign

America’s beloved butter cracker, RITZ, is diving headfirst into football fever, partnering with professional quarterback Trevor Lawrence for their dynamic RITZ Blitzes campaign. From now until the Big Game in February, RITZ will elevate game day experiences with delectable recipes and surprises approved by Lawrence.

The campaign starts with a 15-second TV spot featuring Lawrence transforming a lackluster tailgate into an unforgettable celebration courtesy of RITZ crackers. As the postseason progresses, RITZ will continue to enhance at-home watch parties and tailgate menus, sharing delicious recipe inspirations on social media platforms.

“As a brand, we are on a mission to inspire people to invite others in, and create welcoming spaces for all of life’s moments —from small gatherings to the big watch parties that bring us all together,” said Garrett Clayman, RITZ Brand Manager. “Trevor Lawrence, a life-long fan of RITZ crackers, was the perfect partner for this campaign. He is an indisputable authority on watch-party must-haves and it was an honor to have his input into our grand prize. We’re thrilled to blitz the postseason and give one lucky fan an Ultimate Sports Cave Makeover!”

On Feb. 11, RITZ will blitz the Big Game with a chance for fans to win an Ultimate Sports Cave Makeover, personally curated by Trevor Lawrence. The grand prize includes a large TV, comfortable seating, and entertaining activities, offering fans the perfect at-home watching experience.

“There is no better way to watch a game than with family and friends,” said Trevor Lawrence. “And when the watch party set-up includes games, like darts or ping pong, and snacks, like RITZ crackers with dip or cheese, you can’t go wrong. I’ve been a fan of RITZ my whole life, and partnering with a brand whose products I can enjoy with my family, has been an incredible experience.”

To participate, fans can follow @RITZcrackers on X (formerly known as Twitter) and comment on RITZ brand Sweepstakes posts with the hashtag #RITZBlitzesSweepstakes. Prizes, including the Ultimate Sports Cave Makeover, will be unlocked at various times during the game starting at 6:30 p.m. ET on Feb. 11. Stay tuned to @ritzcrackers on social media for mouthwatering game day recipes and sweepstakes updates.