Super Bowl LVIII
Wednesday, Feb. 7, 2024 | 2 a.m.
Demand for tickets to Super Bowl 58 in Las Vegas is surging compared with the same time last year, a spokesperson for StubHub says.
The national ticket exchange and resale company’s Adam Budelli said Super Bowl ticket sales were also trending higher than the last Kansas City Chiefs-San Francisco 49ers matchup in 2020.
The average price of Super Bowl 58 tickets sold on the platform as of Tuesday was $8,700. The get-in price was around $5,600.
“It’s on the higher side,” he said, “but certainly not something completely unprecedented.”
Even as demand soars, Budelli emphasized that it was important to note how early it was in the “life cycle” of ticket sales, and also that demand was typically at its highest immediately following the announcement of the Super Bowl’s matchup and in the three days leading up to the game.
California buyers are accounting for the majority of ticket sales sold throughStubHub, at 26%, he said.
Matt Ferrel, vice president of growth at TickPick, another online ticket seller, said data from the platform showed tickets for the Super Bowl this year were the priciest they’ve been on record, with an average purchase price of around $9,800 — about 70% more expensive than the same time last year.
Historically, Ferrel said, prices come down closer to the game. That’s not a guarantee, however.
“The caveat to that is that the only game that we’ve seen stay strong in pricing and actually rise in pricing closer to the game was 2020, which was this exact matchup in Miami,” he said. “So it’s an interesting thing, where it’s difficult to speculate whether this will be a more typical Super Bowl — where closer to the game prices will come down, transaction volume will rise — or if this will be a bunch of people that have gone to Las Vegas to enjoy the city, and the actual demand will spike closer to the game, therefore driving prices up.”
Budelli echoed the sentiment, saying he thinks Super Bowl 58 is especially unique because it is based in Las Vegas — noting that the Entertainment Capital of the World was the No. 1 selling city last year on StubHub, which as of Tuesday had more than 3,300 Super Bowl tickets still available.
For anyone hoping to score tickets to the Super Bowl, Budelli said, patience for a break in prices and increased affordability are key. Fans, he said, should take care to buy only verified tickets from an established service.
Buying just one ticket may also be the way to go, he said.
“So although we love to go with our friends and family, I can assure you in the Super Bowl (those buying a single ticket will) be surrounded by like-minded fans, and probably have a good time, but might be able to secure your ticket (and) have it be a little bit more affordable,” Budelli said.
For people who may be waiting for ticket prices to fall on TickPick, Ferrel suggested using the platform’s tracking feature to keep an eye on available inventory, the average ticket cost and other factors.
The cheapest “get-in” ticket on TickPick was about $8,000 as of Wednesday, Ferrel said. The most expensive ticket was running for $42,774.
Two compelling teams, a unique set of eyes on the game due to the relationship between Chiefs tight end Travis Kelce and pop icon Taylor Swift, and Las Vegas’ increasingly powerful position as a “sports capital” are just a few of the factors that may be driving the high demand for Super Bowl tickets, Ferrel said.
“I just think from our perspective, we’re going to see more people go to this city than, let’s say, Phoenix last year,” he said. “Las Vegas can handle the volume of people. And I think people want to … be a part of a cultural tentpole event, and this sort of checks all those boxes.”
katieann.mccarver@gmg vegas.com / 702-990-8926 / @_katieann13_
