The Ronnie Fieg-helmed retailer and the skatewear brand confirmed today that Brooklyn Blooms will be the first partner for their ongoing campaign. The highlight of the project is the Brooklyn Blooms x Kith x Vault by Vans Slip-On, which features a custom graphic and floral patterns throughout the shoe. The capsule will also include a matching t-shirt.
According to both Vault by Vans and Kith, the inception of the “Love Thy Community” campaign was inspired by the retailer’s “Community” initiative in 2021 that highlighted local minority-owned businesses. Following its success, Vans approached Kith to expand on the campaign, which resulted in “Love Thy Community.”
The Brooklyn Blooms x Kith x Vault by Vans “Love Thy Community” collection will be released this Saturday, Aug. 6, at Brooklyblooms.com and at the Brooklyn Blooms store. Brooklyn Blooms is one of six local businesses that will be highlighted via the “Love Thy Community” initiative. Additional businesses will be announced in the coming months.
Article written by Victor Deng #SoleCollector