The Second Snoopy MoonSwatch Has Officially Landed

By this point, we really should know the drill and, like the fully functioning adults we claim to be, cope just fine when a new MoonSwatch falls out of the horological sky.

But nope, the powers that be at Swatch and Omega have a unique ability to catch us unawares . Just as we thought we’d ranked the 22 MoonSwatches accordingly, we are found having to re-write the form book—because another MoonSwatch Snoopy just dropped, and this time it’s all black and sexier than ever.

When we chatted to Swatch’s CEO Alain Villard on the eve of the first MoonSwatch Snoopy launching, we asked how many different Snoopys there will be. His response was a wry smile followed by: “Possibly more than one.” Two months passed between the first MoonSwatch Snoopy teaser and the actual watch (official name MoonSwatch Mission to the Moonphase) being released, then bam—we get another flavour and dose of the Kool-Aid (bioceramic, 42mm, velcro strap all as per usual) a mere 10 days later.

Why the rush? The party line is that the new black version arrives in time for the incoming full moon (it’s called the “Full Moon,” whereas the white Snoopy is the “New Moon”) as it’ll be available from Swatch stores starting on April 8. But that also happens to be the day before the biggest day in the watch world’s calendar—with the likes of Rolex, Patek Philippe and Cartier set to unveil their new releases for the year at Watches and Wonders.

“They have watches and we have the wonders,” I remember Swatch Group CEO Nick Hayek joking when he unveiled the OG MoonSwatches. Two years on, Swatch and Omega are still having the same little joke among themselves as they continue to disrupt the status quo. The joke wouldn’t stick though if the watches, both from a design and supply perspective, didn’t match the demand. But they do as there’s an obvious thirst for these Snoopy versions and they are not limited editions.